Once you have arranged a lesson with a student, it's time to consider how to build trust and a sense of loyalty with her or him. Creating a strong working relationship with your students will make it more likely that the student will want to continue having lessons with you, as well as putting them in a better mindset to learn with you; which is after all the overall objective! 1. Give Discounts Offering a discount if a student wants to buy multiple lessons, for example 'pay for 9, get 10 lessons' instantly helps both of you start on the right foot. It means you both have greater security of knowing the lessons are going to continue and you will equally benefit from the continuity and consistency. Discounts needn't be limited to advanced bookings, you can offer a 50% discount at Christmas, the student's birthday, or simply for the sake of it to help establish a bond with your student! 2. Plan Future Lessons Once you have received payment for several l...